The yearbook is unique in the Angolan market,and systematizes the most relevant information on Media Audience and Advertising Investments observed in the 2022 year.
This information was compiled based on studies by IAOP /Marktest Angola, namely AMPS and Publivaga and also from our monitoring services (Publimonitor)for the analysis of investment in television, radio, published press and ATM advertising.
Note-Exclusive information produced by IAPO / Marktest Angola. All analyses were also performed based on proprietary software developed by the Marktest Group. The Investment is at the list price of the audited supports.
AD INVESTMENT
In an overall analysis of advertising investment in 2022, there was an increase of 11.9% compared to the previous year, but with a 7% drop in the total number of insertions.
The medium that most felt the disinvestment in advertising was TV with 5.1% fewer insertions.
In the total of the 3 media monitored by Marktest Angola, the commercial brands that invested the most were Zap, Dstv, Unitel, Sonangol and Africell 11% of the total investment.
At the institutional level, the Government of Angola represents 12% of thetotal investment.
MEDIA AUDIENCE
In TV in both the April wave and the September 2022 wave, the channels with the highest reach were Zap Novelas, TVZimbo and TPA1. In the Radio, it was Radio Luanda, Radio Despertar and Radio 5, those with the highest audiences.In the press, Jornal de Angola is the audience leader.