O Angola AMPS- All Media & Products Study provides insights about the audience consumption habits of the Whole Luanda, as well as insights about consumptionhabits and lifestyle of Luanda residents. As far as Media, AMPS Research – All Media& Products Study is concerned, it provides insights about the followingindicators:
Press
- Coverage
- Audience of the eve/last copy;
- Readers profile;
- Form of access to titles;
Radio
- Coverage
- Eve audience;
- Audience time periods;
- Favorite program;
- Favorite radio presenter;
- Radio listeners profiles;
Television
- Existing household furniture;
- Coverage;
- Eve audience;
- Audience time periods;
- Favorite TV program;
- TV presenter;
- TV viewer profile;
Research Target
The target of thistype of research is made up of both male and female respondents with age groupwith over 15 years, all residing in Luanda province.
Sample - 4.000 interviews
The sample for tier 1 is made up of 1.500 interviews and 2.500 for tier 2, distributedin the following manner:
Collection method
Face to face interview at respondent home and supported with a CAPIstructured questionnaire.
Who is it for?
Communication agencies, media, advertisers.
Having access to information and tools is essential for the planner to know the consumer and the context in which the brands and products are inserted, so that they can develop strategic communication plans. Running an advertising campaign is the best strategy for reaching the target audience.
- WHAT KIND OF MEDIA ADAPTS TO THE CLIENT REQUEST?
- WITHIN EACH MEDIA WHAT SUPPORTS TO USE AND WHY?
- WHAT SPACE BUYING STRATEGY TO USE IN A CAMPAIGN AND WHY?
PlanViewis a media planning software that helps you choose media such as breaks, times lots or dayparts on television, time slots and dayparts on radio, as well as a set of press publications and notebooks to achieve your goals. coverage, investment and phasing for the campaign: Afteroptimization, the inserts are distributed in the calendar and in Planview Summary we find a summary of the campaign.
As general features of the software we highlight:
-Multitarget Planning
-Campaign Phase Planning
-Cost Planning per GRP with different targets per channel
-Purchase Target
-Differentiated costs per purchase, sale and table
-Full flexibility in layout choice
-Plan Analysis for Multiple Response Curves
-Plan analysis for multiple spots
-Optimization based on the values set in the Strategy
-Strategy definition for various items and levels
-Automatic Control of Planned Inserts Vs Issued
-User Configurable Report / Summary of Plan
-Possibility to perform several tests for the same campaign, allowing to compare plans with different optimizations
Who is it for?
Advertisers, agencies and media