E-RADIOTRACKE-SCANPRESSE-PUBREPORT

Advertising and Advertising Investment

Publivaga

Introduction
 Taking into account the important role of the advertising industry in the country, Marktest Angola conducts periodically a top-of-mind advertising research in Luanda province with the aim of assessing the effectiveness of advertising campaigns launched in different media channels.

‍PUBLIVAGA, given the information it provides and its continuous nature (usually conducted 4 times a year), it allows to extract the top-of-mind values emerged from conducted advertising per brand during the respective campaign periods, just asduring the periods whereby there is no of no advertising pressure.This situation allows for a better communication adjustment as a whole or in part during the campaign and in the planning stage for future advertising campaigns, with the aim of creating greater return on investment.

Objectives

Total number of top-of-mindadverts (All the sectors).
By Sector:     
- Top-of-mind brands (Top of Mind awareness) total spontaneous, total suggested;      
- An Indication of the media channels where the advert has been seen (TV, Radio,Press, Outdoor, Internet);     
- Description of the advert(s);      
- Favorite advert

Correlation between Top-of-mind Campaigns and Advertising Investment.

‍Sectors
- Banking
- Telecommunications
- Pay TV
- Beers
- Alcoholic Beverages (except beers)
- Supermarket
-Retail
- Insurance
- Other sectors as per client request  

Who is it for?
‍Advertisers.

Publimonitor

Presentation
Monitoring service for advertising investments mad     e in Angola in different media channels:

  • Advertising investments conducted through PubliPress, in the press
  • Advertising investments conducted through PubliTV, on TV
  • TV Advertising investments conducted through PubliRadio, on radio

Softwares
‍The software service provides 2 global and integrated analysis software namely:


‍
Web Based, designed for analyzing advertising campaigns in real-time. Easily available anytime and anywhere.


E-PUBREPORT

  • E-PUBREPORT
  • E-RADIOTRACK
  • E-SCANPRESS

Markdata Media WorkStation

‍
MMW - is a desktop application designed specifically to analyze advertising investment and media audience results. This software allows accessto the TV, Radio and Press databases, conducting detailed analysis, cross-checking information as well as analyzing longer periods.We also provide support to our Clients in a fast way and in their strategic stage of their business needs– CMA (Customized Market Analysis), Customized analysis

Publimonitor allows

  • Quickly and effectively confirmation of whether a particular spot has been published or it has been launched under previously agreed conditions;
  • Provides copies of adverts to interested parties as per: dates, brands, segments,  campaigns, etc;
  • Draw up rankings  of advertisers, agencies, ...;
  • Evaluates the market-share value of the advertising market in Angola and its evolution;
  • Support the definition of marketing strategies;

Clipping

Objectives:
It allows any institution or personality to follow up on everything that is published in the media about it, as well as the sector in which it operates.

Why Clipping service?
Managing news related information effectively, simply and flexibly is our goal. In the world we live today, information is an asset. However, it is increasingly the quality and ability to filter and segment this information which makes it a strong point.

Methodology:
An experienced and specialized team daily searches, collects, selects, encodes and indexes themes and subjects according to each client's individual profile, in a wide range of publications. We cover the media in Angola and Portugal 

Who is it for?
Communication agencies, public entities or official companies or private companies, individuals with media exposure.