ADVERTISING INVESTMENT IN ANGOLA
1st SEMESTER 2022
As Publimotinor data, for the 1st semester, the ad investment in Angola (price list), grew around 8.31% with TV being the responsible Media for this growth.
Regarding other Media - Radio and Press - analysed by Marktest Angola, there was a growth of 15.63% in radio, and a trend of disinvestment in Press is consolidated with a decrease of 135.49% (the media of published press decrease 54.5% compared to 2021).
If the 1st semester shows a growth for the total ad investment, the same does not happen with the number of insertions, with a decrease of 7.98%.
Advertisers and brands paid more for space, but both fewer positions.
Regarding the ranking, the brands with more investment were:
The Angola Government (accounting for about 21% of the total investment in this 1st semester of 2022), ZAP, Ministry of Social Action Family and Women Promotion, DStv and Africell.
This analysis was carried out using the MMW-Adex, for the period between January 1 andJ une 30, 2022 for the supports we monitor. Contact us for more information on this subject.
1st September 2022