3rd MEDIA AND ADVERTISING ANNUAL 2019 and advertising investment 1st quarter 2020

Due to the situation that we are all going through, the launch of the 3rd Media and Advertising Yearbook did not take place in a physical and formal place, as it happened in the previous two years.

As of today (May 13) we already have the 3rd Media and Advertising Yearbook available for delivery.

The yearbook is unique in the Angolan market and systematizes the most relevant information about the Media Hearing and Advertising Investments observed in 2019.

This information was compiled based on studies by Marktest Angola, namely AMPS and Publivaga, as well as our monitoring services(Publimonitor) for the analysis of the advertising investment of television,radio and published press.

In relation to the Advertising investment of 2020, in the first 2 months, both in terms of investment and in terms of insertions, the indicators were positive, however, the month of April presents (with a trendalready in March), a divestment of about 25 % and less than 32% of insertions compared to 2019.

In total advertising investment, Covid 19's institutional campaigns represent around 13.4% and in terms of insertions they represent around 8.8%.

The first campaign launched in Angola on the Coronavirus was on February 3rd. For information purposes in Portugal, the first campaign was on 6 March 2020 by DGS.

To purchase the 3rd Media and Advertising Yearbook, please contact Marktest Angola directly.

Note- Exclusive information produced by Marktest Angola. All analyses were also carried out based on proprietary software developed by the Marktest Group. The investment is at the list price of the audited supports.